Does this happen in the States?
We went to see Wall-E over the weekend. When you walk into the movie theatre they check your tickets and then usually hand you some sort of sample. The day we went to see Wall-E it was this:
I'm guessing they give you coffee so that you don't fall asleep during the movie. A movie that's entire dialog consists of "Wall-E!?" "Eva!" Which, when written, doesn't make the movie seem all that interesting.
In the past, I have also been given cereal (which made a nice snack during the movie), a variety pack of cleaners that Nivea makes (maybe you're supposed to clean yourself up before you go into the theater?), Coke Zero (which was actually a very popular giveaway when they introduced it here - McDonald's was also involved in the Coke Zero giveaway - I'm pretty sure, in true European fashion, they are fazing out Coke Light and making us switch to Coke Zero) and women's razors.
Do you usually get free samples at the theater in the States? Or anywhere else in the world for that matter?